There are so many breweries today that it seems you need to be the good in order to separate yourself from the bad. You need to be conscious of your true consumers versus those that are not.

So I spent the last two days going to brewery nights at local brewpubs. I had to write this blog to distinguish between the good and the bad.

My first brewer night was fantastic. I asked for a sticker. I explained my need for an upcoming art project and how I would use the sticker. (I am covering an old trunk with beer stickers and then laquering over.) They loved the idea and asked me to put their sticker front an center. They asked for a picture when the project was done. They told me about their beers and brewery. I told them about this blog and how I used to write for the paper in Florida. They invited me to the brewery for a tour, to meet the brewer and told me to give them a call. Right now, my current plan involves this weekend and their brewery. What a great introduction.

Brewery number 2 gave me a couple of stickers and, when I tried to explain why I needed them, they didn’t seem to care. I joked about why they weren’t giving away t-shirts and theey blew me off. I watched while they begged other tables to try their beer. I had everything on tap. I didn’t get a thank you. On thee way out I tried to talk to them again. They were pouring a secret beer from a growler, I wasn’t even offered a taste. Here is the clear definition of the good versus the bad.

A good rule of customer service I learned years ago was “you never know who your customer is or what they do.” I’m the real customer. I will remember how you treated me versus how you treated the customers who could have cared less. I’m writing this blog. Wondering who they are–good brewery Cairn in Kenmore. bad Stoup in Ballard. It’s not hard.

And that’s the end of this one!